About coreHR
Senior HR expertise, without the full-time cost.
We partner with organizations to build the HR infrastructure, leadership capability, and cultural foundation that drives lasting performance.
What we stand for
coreHR exists to close the gap between HR potential and organizational performance. We believe that when people strategy is built with intention - and executed with discipline - it becomes one of the most powerful competitive advantages a business can have.
"I started coreHR because I believe every organization deserves HR leadership that is both strategic and human - the kind that builds lasting capability, not just compliance."
La Donna M. Najieb, Founder & CEO, coreHR
How we work
Our process is built around understanding your organization deeply before recommending anything. We bring rigor, empathy, and decades of real-world experience to every engagement.
Great organizations are built on great people strategy. Our work is to make that strategy real.
Our values
Integrity
We say what we mean and do what we say - always.
Excellence
We hold ourselves to the highest standard in every engagement.
Courage
We ask the hard questions and deliver honest assessments, even when it's uncomfortable.
Impact
We measure our success by the lasting difference we make in your organization.
Background & expertise
coreHR was founded by La Donna M. Najieb, a senior HR executive with more than three decades of experience leading people functions across industries as varied as healthcare, retail, beauty, food service, government, and enterprise - each with its own culture, complexity, and people challenges.
In healthcare, La Donna has served standalone community hospitals, large integrated health systems including Stanford Children's Health and Providence St. Joseph Health, and complex county and federal government environments. In consumer and retail, she has brought the same rigor to iconic brands including McDonald's Corporation, Ulta Beauty Salons, and Lancôme. Her work spans startups finding their footing, mid-size companies scaling fast, and large enterprise organizations navigating transformation.
Across every sector, La Donna has led large-scale organizational transformations, built HR functions from the ground up, guided executive teams through complex change, and developed leadership programs that have shaped hundreds of careers - bringing both strategic vision and hands-on execution to every engagement.
Areas of expertise
- HR strategy and organizational design
- Talent acquisition and workforce planning
- Leadership and management development
- Change management and transformation
- Culture assessment and development
- Executive coaching and advisory
Our approach
Every engagement is shaped by four principles that guide how we show up, how we think, and how we deliver.
Collaborative
We work alongside your team, not above them - building trust and shared ownership at every step.
Adaptive
We meet organizations where they are and build from there, tailoring every solution to your context.
Evidence-based
Every recommendation is grounded in data and proven practice - not assumptions or templates.
Results-driven
We stay focused on outcomes that move the needle, measuring success by the impact we leave behind.
Ready to build something lasting?
Let's start with a conversation about where your organization is today and where you want it to go.